Hard rock casino have had these cool design ads made, take a closer look at it at Ateriet.com, and find more design and food culture you can't live without. Red Square — The agency for what comes next. Red Square is the agency for what comes next. We deal in ideas, media and design that are category defying. Total global online casino gross win grew from virtually nothing in 1998 to approximately $2 billion in 2003 (Global Betting and Gambling Consultants) - Global online gross win was $5.7 billion in 2003 and is expected to grow by over 20% per year for the next several years (Christiansen Capital Advisors). Casinos understand this and build calendars of events that use drawings, free spins and tournaments to create multiple chances to win. Winning Casino Marketing Strategy: Value. Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses.

The power of the internet has given anyone and everyone the ability to market their brand, find their audience and reach people in new and exciting ways. But it’s also made the world of brand management and marketing a very noisy place. If you’re ready to rise above the noise, keep reading for our tips on building a casino marketing plan that works:

STEP ONE:

To achieve real marketing success, you first need to identify what marketing strategies you want to use to drive business into your casino. To do this, you have to really understand your audience demographics and figure out what your customer wants. You hear a lot about identifying the “pain points” of a client–what problem does your client have that you can solve? It can be difficult to identify this but once you get clear about how you address the specific need of your client, the better off you’re going to be.

STEP TWO

The next step is to take a good hard look at your budget. Where are your dollars going and where do they need to go? Are you spending tons of money taking out full page ads in magazines? If so, can you justify the ROI on those ads? If not, it might be time to consider the real value of the marketing dollars you’re putting into your campaigns. Things like print, advertising and digital strategy can all be monstrously expensive and if you aren’t putting your money in the right avenues, you’re wasting valuable dollars.

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STEP THREE:

Casino marketing strategies aren’t just tied to the digital and print world. It actually starts with your staff. Understanding how hospitality, customer service and the key messages your staff are sharing about your casino and brand directly to your customers is an often overlooked but crucial component to a comprehensive plan. We did a great podcast episode all about hospitality with Jim White on Drivetime Marketing. It’s a great interview that discusses the key role that customer service and the philosophy of building your brand through service can play in the casino industry. At the end of the day, we’re in the entertainment and hospitality business. We need to make sure our customers feel welcome and want to stay and play longer.

If you’re at a point where you feel like you’ve tried everything and you’re starting to see some results but need help and mentoring to bring your marketing tactics to the next level, you’ve come to the right place. Our team of experts is happy to sit down with you and work through your casino marketing strategy to formulate a marketing plan that will start earning you real results and stronger ROIs. Reach out to us today!

We specialize in working with brands to hone in and find their target audience. We take your message and can work with you to make sure you’re reaching the right people, at the right time and in the right way.

I’ve said it on many occasions, one of my favorite things to talk about is strategy, specifically marketing strategy. A solid strategy unveils a path to success because it identifies where you want to end up. It differs from your marketing plan, which is the collection of steps you’ll take on the path and the tools you’ll need to get further.

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You may (or may not) know that most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.

Winning Casino Marketing Strategy: Database Marketing

Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people, casinos are looking for that spend from one adult. So, how they identify and target is worth a look. In my opinion, few companies leverage a database quite like a casino. They have been collecting information about customers for years and are now able to leverage that information to determine who the most valuable customers are today and will be tomorrow. They have learned to understand the triggers that drive visits during targeted times. And, given the explosion of technology, they continue to use snail mail in successful ways. You can do this too! CRM and sales tools about from free starters great for small businesses to rock star business intelligence tools.

Winning Casino Marketing Strategy: Personalization

You’ve seen the movies. You’ve seen HIM. He’s the slick smooth-talking casino host. Wrong! Let’s bring that time machine back to the present. Today’s casino host is part salesperson, part customer service representative. The primary functions of the casino host are to create experiences for high worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like. Years ago, I dropped a dress off to my usual dry cleaner. I walked in and place my dress on the counter as usual. The young lady behind the counter greeted me and proceeded to complete my ticket and letting me know when my dress would be ready. Notice anything? She didn’t ask for my name. She knew it even though I barely stopped there every one or two months. To this day, that little moment is still memorable. Jim White is vice president of customer experience for Symphony Post Acute Network. As one of the most innovative providers of post acute care, Symphony looked to him to create an environment that would differentiate them. Sure. “In the Medical Resort model that we have created, a personalized experience is truly the only way to differentiate yourself from all the other businesses that do what we do. It’s all the the little extra touches – in addition to the excellent clinical care we provide, that causes more people to recommend us and make us their provider of choice.”

Winning Casino Marketing Strategy: A Chance to Win

Ever wonder what makes people buy lottery tickets when the odds are stacked against them? Psychologists will tell you that our brains can’t really compute probabilities that are that high. They might also argue we mere humans fall into a trap of “near miss”, in other words, “If I was that close this time, I could be the winner next time.” But what about freebies? When 7-Eleven gives away free Slurpees, people line up by the hundreds and thousands. Whether it be free or a gamble, people want a chance to win something. Casinos understand this and build calendars of events that use drawings, free spins and tournaments to create multiple chances to win.

Winning Casino Marketing Strategy: Value

Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses. Thousands of focus groups have repeated the same feeling. Gamblers know the odds of winning are not in their favor, but the want to be able to play a sufficient amount of time with the budget they have. That’s how they interpret value on the casino floor. Additionally, casinos price certain food venues to appeal to that need for value. Value is not a dollar amount, it is the relationship to your customer’s wallet. So, as you look at your offerings and customer experience, think about those moments you add value and where you take it away. Sometimes, something as easy as using a POS system that easily emails a receipt can add value to a checkout.

Winning Casino Marketing Strategy: Community

Let’s be honest, when casinos came to the area, many looked forward to the fun and excitement. Few really believed the operations would enhance the community. At the last company I worked for, employees performed over 14,000 hours of community service in only one year. Perform a simple search on the American Gaming Association site and you’ll see example on top of example of how the communities were enriched by the hard work of casino employees. And, yes, I am aware that some people are unable (through their own control or forces beyond their control) to game responsibly, but this story is amount being a part of the community and encouraging your employees to use their time (and perhaps a day or two of yours) to be a part of this beautiful city and the surrounding parishes. Get involved. There are too many needs and I bet given the opportunity, your employees would love to get involved.

As a marketer, I constantly look to all industries for examples of best practices. These are the five casino marketing strategies that can easily be adopted by you.